Perks of being a APS DADM Student

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Hey everyone! I am Meghna Gupta2nd sem student pursuing DADM (Digital Advertising Design & Marketing) course from Arena Animation, Park Street. Along with this I am doing my B.COM  (bachelors of commerce ) from J.D Birla Institute.

I’m very excited to write this blog as it is the first time ever I’m ever writing a blog. My journey in APS has been beautiful and life-changing. Every day I learn something new and interesting. In this blog I will share my experience about the recent seminar I attended in APS on the topic ‘Digital Marketing benefits in GWDD (Graphic, Web Design and Development).

As interesting as the topic, the seminar was also exhilarating. The seminar was held on 21st June 2019, and was conducted at the ‘Thor Lab’. We all know how marketing has evolved globally by going digital and it has become an important part of every organisation. With India going digital more the concept of digital marketing has come into the picture. The seminar was conducted by my mentor, Somnath Chakraborty Sir. He has a different approach and doesn’t believe in teaching theoretically. He makes us understand everything practically and has always been preparing us for the industry. He explained exactly what is digital marketing and what are the different aspects connected to it and how it is useful in every career and why every firm today needs a digital marketer. He often says, “digital marketing is an ocean”, an ocean of techniques.

A firm requires a digital marketer for it’s promotion, brand building and buying and selling of goods efficiently and many other activities. He made us acquainted with the term “SEM” (Search Engine Marketing) and “SEO” (Search Engine Optimisation) which are major parts of digital marketing.

He further explained the various ways to optimise a website and the factors such as text, content, images, videos and inbound and outbound links affecting the rank of website in a SERP (Search Engine Result Page).We also had the honour of having our centre head, Ramesh Ruia Sir to share his knowledge with us, which was extremely useful. He told us how the population is distributed among X,Y & Z generation and how to hit the right target audience using a right digital platform.

He unfolded the importance of ‘content’ in a digital platform. He said, “At the end everything comes back to the content.” He also gave examples from his own life and what role did digital marketing play and also explained the concept of Google Analytics. Both of their discourse on the topic was very engrossing and enlightening.

Between the seminar, we got a break in which we all classmates seniors and juniors really bonded with each other and had a nice time. The day ended with a relaxing chai and samosa session with my seniors and Somnath Chakraborty Sir.

Thank you APS for arranging this captivating seminar. It made feel that I chose a right career for myself by choosing DADM as my course and made me realise the need for a  digital marketer in the society.

Experiences That Matters

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Hello everyone! I am Shrrija Das 2nd sem student pursuing DADM course from Arena Animation,Park Street.

This is my very first blog which basically pens down my experiences I have had so far in these very four walls of Arena Animation. I can undoubtedly assure you that the last 10 months of my 1st sem(comprising of Digital Advertising Design) here were nothing but an enriching experience about learning something new and assimilating my thoughts and ideas into one place.

It is before joining Arena, that I had this idea, that someone who has great knowledge about painting and designing could only go for these type of courses which wasn’t totally wrong but wasn’t totally right either. This course will not only allow me to learn something new in the fields of designing but also help me out with marketing as I am pursuing Bachelor Of Management Studies from St. Xavier’s College,Kolkata and would also become an icing on the cake for my resume.

It is also believed that –“Knowledge is the only thing that this world can’t take away from us”. And I always go by this notion.

Coming to the faculty members, my 1st sem mentors were Sayani Ma’am and Deepak Sir. They taught me Adobe Illustrator, Adobe Photoshop and Adobe Premiere, Adobe Audition respectively. Both of them were equally supportive and it is because of them that I could learn how to get my scattered ideas and creativity together.

Often, Ma’am used to say –“ Make it simple, but significant .” Trust me, this saying works wonders if you understand it.

Talking about the 2nd sem(comprising of Digital Marketing) taking place in the “Thor” lab, it has only been 5 days with Somnath Sir and I can tell that he is one of a kind. He is also known as ‘Singham’ for a reason, but he is very persistent in his work and that is to teach us the right ways in building a great core straight for the industry, which shows that he truly cares for his students. From the very first day, he has told us that Digital Marketing is not going to be as easy as what we have learnt in 1st sem and that it is not about tools but he will be there for us whenever we need him only after we try to solve the problem ourselves in the first place. I believe, with his support by my side and by listening to what he says I can work on my loopholes.

I have also attended a seminar conducted by him which proved to be an effective one and I am also looking forward to attending more of it. Meghna is my classmate, we have started our classes together and she has always helped me out with the problems I have faced so far.  A wonderful initiative was also taken up by the seniors, Burhan Mullamithawala, Mariyam Dharar, Rupankan Bhattacharya & Salini Pal to welcome us as the freshers to the Thor lab, where we learnt many things about the lab and got to know about sir a little more and that what we should do and what we should not. Overall, so far it has been a great experience and I am really happy to be a part of Arena Animation, Park Street. I am looking forward to having more great experiences as long as I am here.

Always remember to “Be thankful for everything that happens in your life; it’s all an experience” – by Roy T.Bennett.

Thank you for all your time to read my first blog. I hope you like it and stay with me for my upcoming blogs.

Stay connected with me on :

Facebook : https://www.facebook.com/das.shrrija.3

Instagram : https://www.instagram.com/shrrija_das/

LinkedIn : https://www.linkedin.com/in/shrrija-das-321552154/

Twitter : https://twitter.com/ShrrijaDas

 

 

“Tum GWDD activity ke piche ,GWDD activity tumhare piche, too much fun”

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Sattwik Banerjee,Arena Animation,Park Street,GWDD,_2nd_Sem

Hello readers!, a very warm welcome to all. I am Sattwik Banerjee, student of  Arena Animation Park Street, GWDD(2nd) Semester, wants to share my experience with you all about our recent GWDD monthly activity. which was  on 25th January, and the theme  was ” 70th Republic Day Celebration “.

Every month we decide a topic for our activity, make a proper layout regarding the same and execute it to the best on the final day with my GWDD family. Every month I wait for our monthly activity. This is not just an activity, it gives us refreshment which is needed after a full month of frantic schedules and work pressure. We start planning our activity a week before the activity date, an event is created on social media platforms and every student of APS is invited to the upcoming activity. This time, we got a golden opportunity to show our love and passion towards our nation India . If you missed my first blog check it out in the link below :

https://arenaps.wordpress.com/2018/08/10/my-gwdd-is-my-identity/

Now let’s see how me and my family execute the work. As usual all of us gathered in our  “Thor Lab” (our classroom) by 09:00 AM under the strictly informed by team leader and we started unwrapping our props and bags. We started, clicking a snap and posted it on social media, warmly inviting everyone to join with us. All of us already had a proper planning in mind, according to which we all were supposed to proceed.

My job was to make a perfect base and make a tricolor flag. My team mates were busy with their respective work. Our team took part in the activity with an energetic approach. After a while, we took a chai-break ( Source of our energy ) which was needed to maintain our energy levels for the activity. We were listening to patriotic songs while working .

” Aye mere pyaare vatan, Aye mere bichhade chaman
Tujh pe dil qurabaan ,
Tu hi merii aarazu,  Tu hi merii aabaru Tu hi merii jaan…”

When clock struck 1:30 PM , we had lunch break. This was the foremost part of our activity because we took lunch together including Somnath Chakraborty Sir. After completing our lunch together we were again back to our work, but this time with little pressure because time was passing by like speed of bullet, and Somnath Sir warned the deadline time that we could completed our work within our deadline at 5 PM. But we break the myth by completing our work within time. After completion our day activity, we take a group photo with our model.

Our team worked really hard and we paid our tribute to our country through our activity . Our final work was executed well as planned.

Get a glimpse of our Activity here :

We the students of Arena Animation, Park Street GWDD ( 2ND SEM ) marked our january month's activity with the…

Posted by Salina Marandi on Friday, January 25, 2019

 

This activity gave me some very important lessons of life. Our activity was well executed because of  team work, team bonding , dedication, passion and love. This activity felt like a fresh air of breath in our mechanical lives . In future if anyone asks me what you will miss in my life , I positively say my ” APS Monthly activity “. I am really proud to be an Indian & GWDDIAN . Jai Hind!

This video is the results of our creativity and love towards our nation :

Activity Video

 To know more about me, check my profiles:

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Instagram

Twitter

 

 

 

My GWDD Is My Identity…

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Sattwik Banerjee, GWDD (2nd Sem), Arena Animation, Park Street

Hello readers! I am Sattwik Banerjee and it’s been near about 2 months since I started my GWDD 2nd sem in Arena Animation, Park Street. I am writing this blog to share my story of transformation from 1st sem to 2nd sem.

“Untill you don’t share your story,

                             There is no value for that kind of life story.”

After the miracle of birth and facing the light of earth there are lots of unknown things which we all have to face and learn. Gradually we all get accustomed to every unknown thing. This became a common question in life that after taking the traditional education, and then graduation, ‘What next in this life of rat race?’ Everybody chooses traditional line but choosing GWDD in APS  is just like “ Zarasa Hatke ” career option.

When the time was very close to the end of my graduation, the most disturbing question came in my mind, “now what next?”. At that time it was a very critical decision to go for right options along with dealing with questions like ”how could I get a job very quickly?”. After searching for the answer everywhere I decided to take GWDD (Graphics, Web Design And Development) course. My well wisher suggested me the name of “Arena Animation, Park Street” for taking the admission. Even though I had no idea or knowledge about this field, I got some positive vibes from inside which encouraged me to go for it. In my First semester I was under Saptarshi Sir, and after that Sayani Ma’am. I learned mostly everything about graphics in 1st semester. That time was like soft cloud nature , floating in air however I want but it didn’t take much days to turn the tables.

At the time of ending 1st sem I heard so many rumors like “Ek Bar Jake Dekho, Puri Duniya Ghum Jayegi” and more such things. Though they scared me initially, it also made me eager to experience the journey. We four students were going in “Pinocchio Lab” with our ma’am at the end of  our 1st sem class. Suddenly, the atmosphere turned from Arena Park Street to “Jurassic Park”, throat became dry , chairs were shaking , lots of atomic questions were coming to us & blasted in mind. We all faced those questions like cricket shots :“Front Foot Cut” ,” Hook ” ,” On Side Slog ” ,”Cover Drive” ,” Square Cut ” , “Helicopter ” shots. We all introduced ourselves  with brief description. Sir knew me as “Jomdut”(In english “King of Death”), credit goes to a drama “Jomalaye Jibonto Manush” in which I played the role of that character in APS  Spring festival.

(To see the video please click here : https://www.facebook.com/hulk.animator/videos/oa.1487809924675870/859436824262075/?type=3)

After that day three consecutive days we had orientation classes, we all had been getting ideas about our course , class system , rules & regulation , discipline , manner, way of talking, etc . Unexpectedly, one day we had senior and freshers orientation programe . Somnath Sir introduced us with seniors & talked about seniors’ perfection , duty , process of work and lots more. Seniors gave all of us a surprise gift that we liked. They made us feel special in their way and we felt more enjoyable in the room than before. In this room “I” got replaced by “we”, a team , a bondage . After that we all got some lone time to talk with seniors . All of them are very responsible , dutiful, sharing their experience with us, told us about the rumors, class system , how to present work to sir, in short, a trailer of our upcoming journey .The day ended well with a ‘group-fie’ (Group photograph)

Finally, after one day sir started our classes . Under his guidance we got more involved in this course . Each new day we learned a new lesson. All of us are really motivated with each passing day.

I am really fortunate to be a part of GWDD family , everyone helped us in every aspect . And we got our Singham Sir(Somnath sir) in “Pinocchio Lab”(our classroom).

And now, I believe:

“If you want to see the world, you have to be GWDDIAN  and not a frog in a well.”

Please Follow The Below Links :

https://www.facebook.com/sattwik.banerjee.3

https://www.instagram.com/sattwikbanerjee/

https://twitter.com/SattwikBanerje2

 

GWDD Safar Hai Suhana

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Arindam Bhowmick, 2nd Sem, GWDD, Arena Animation, Park Street

Hello readers! I am back with my another piece of experience  in GWDD PLUS  journey in Arena Animation, Park Street. Hopefully it will put an impact on all of you  and help to learn from my mistakes. If you haven’t checked my experience on internship, then check out the link below: –

https://arenaps.wordpress.com/2018/06/09/koi-bhi-dhandha-chota-nahi-hota-dhandhe-se-bada-koi-dharam-nahi-hota/

Only 1 month left to complete this course. Now I feel lucky to choose this course to achieve my dream job as Graphics and Web Designer. GWDD taught me so many lessons which really helped me a lot to overcome challenges which might have been impossible for me to manage. Working as a Design Intern I really like doing graphics design but it’s not easy enough to manage web programming classes at the same time. At first I only stayed within the class timings (TTS 11-1pm only ), but now it takes an entire day in the class. The important thing is researching and updating myself with the latest trends (Graphics & Web Designing  2018 onwards) so that I can compete with current competition I have to face in the market. I tell you, web programming is not easy as a subject. For this I must be focused and passionate to learn these languages in more details .Day by day, I am sacrificing to do everything to achieve my target.

My mentor  Singham Sir( Somnath Chakraborty) is really motivating me through this challenging time I am dealing with everyday. At evening, when I reach home, I work on my Internship till midnight or sometimes longer. After that I do my research work on web, complete assignments and projects in the course. In spite of all these I also participate in competitions like Creative Minds, GWDD monthly activities and seminars.

Check Our last activity on APS FIFA MANIA in the link below: –

( https://www.facebook.com/groups/727106617412875/permalink/1621699851286876/  )

Check out our last Seminar on GRAPHICS AND WEB DESIGNING in the link below: –

( https://www.facebook.com/groups/727106617412875/permalink/1610809839042544/ )

I got all the inspirations from my seniors/alumni’s, from their efforts, hard work and success stories which are motivating for me. All my alumni are well settled and succeeded to achieve their dream jobs. Whenever I get frustrated and feel weak, I always think about them, their struggles. If they could, why can’t I?

With this internship I am getting an idea what I will face in the job and thus helping me to have good communication skills, planning, organized work and maintaining the deadline. It’s never easy at first but I never like to give up.

At times I really feel very over-pressured handling both together. Sometimes I do lose my temper and become frustrated. But one thing never came in my mind, i.e. to quit. The experience that I am getting here, the struggles that I have to do and extra load that I am taking will pay off in the near future, I can feel it. I can feel the changes in me and improvement in my skills. GWDD PLUS  is not just a course but a full training session where I got trained to broaden my thoughts, to come out of the well, to think out of the box, to see the world and live like how I want to live, different from the crowd, deviated from the rat race. The ethics and moral are now in my veins, which will never leave me. And thus, as life moves on I will move on with all these valuable riches.

I know I have to take risks. If I win I will be happy, if I lose I will be wise.

To know more about me visit the following links:

https://www.facebook.com/arindam.b.779

https://www.instagram.com/arindam_bhowmick_07/

https://www.linkedin.com/in/arindam-bhowmick-5b8aa6160/

https://twitter.com/arindambwebed

Koi Bhi Dhandha Chota Nahi Hota, Dhandhe Se Bada Koi Dharam Nahi Hota

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Arindam Bhowmick, 2nd Sem, GWDD, Arena Animation, Park Street

Hello readers I am back with my second blog sharing another wonderful experience. What do you think that is? If you missed my first blog check in the link below:

( https://arenaps.wordpress.com/2018/05/02/joh-log-gwdd-se-nahi-darteyeh-samaaj-unse-darta-hai/  )

I am writing this blog sharing my experience as Design Intern. First, it was a proud moment that I have a job while I am a student Of GWDD PLUS. So, how did this happen strange right?  Let me tell you what happened. I am good at Graphics Designing Skills as per my level of knowledge I try my way to do it better. I got a referral call for interview for this job, but my course is still not completed.So,What now?

My mentor Sir Somnath Chakrabarty advised to prepare the existing  work I have following all instructions I did what I can.  I was very much excited for the interview as well as a bit nervous because it was my first interview I ever had in my life. I was confident within myself I knew what I had to do. I was ready for interview after my normal class. So, I must get ready to go for interview, but where luckily my interview was at Arena Animation Park Street, 3rd Floor. Interview began a pretty woman came from her company for the interview. After going through all my Graphics Works she asked few questions of technical skills and knowledge. She liked my worked and offered me to work as Design Intern in her company. I was told that I will get an official appointment letter. So, I got a job ,my parents and friends were excited about my news. Check my job post status in the following link:

( https://www.facebook.com/groups/374139876112266/permalink/790417257817857/ )

I started working as Design Intern from 19th May 2018 my day to day responsibility for the company are Idealization, Conceptualization & Designing, Content Development, Online Reputation Management, Social media page handling , Lead generating ads. Well that’s a lot of responsibilities and lots of things I am going to learn. But this is not easy I have to work as well as study complete assignments projects and activities. Remembering about activity have you checked that yet if not check in the following link below:

( https://www.facebook.com/groups/374139876112266/permalink/788347191358197/ )

Well its hard as it sounds but not for me I study at day times and work for jobs posts over night . I believe  in staying humble and work hard be kind.

 I still am doing and will be where my passion will lead me.

To know more about me visit the following links:

https://www.facebook.com/arindam.b.779

https://www.instagram.com/arindam_bhowmick_07/

https://www.linkedin.com/in/arindam-bhowmick-5b8aa6160/

https://twitter.com/arindambwebed

Digital Marketing:”Swagat Nahi Karoge Aap Humara..?”

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Sumaiya Rahman, 2nd Sem, GWDD, Arena Animation, Park Street

Hi friends! Sumaiya Rahman, GWDD(2nd Sem) is back with a hot topic this time. By my last blog (check out my last blog here:

https://arenaps.wordpress.com/2018/05/07/ek-chhoti-seminar-ki-keemat-tum-kya-jano/   ) you all know that we often attend “Zara  Se Hatke” seminars. Last month all  2nd  semester GWDD students were fortunate enough to attend such a seminar conducted by Ramesh Ruia Sir, our Center Head

( To know more: https://www.facebook.com/photo.php?fbid=182674505888384&set=oa.1568974669892728&type=3&theater&ifg=1  ). But this seminar had an impact so strong that I changed my mind. Oh yes! You read it right, I changed my mind and updated from GWDD to GWDD PLUS. The most surprising thing is other candidates in our batch did the same. Why do you think one seminar can make us change our course ? Every other student was in the same suspense when we all took the stand together to update our course from GWDD to GWDD PLUS. Questions were asked and we were told to think twice before taking the drastic step, consult with our guardians and inform some other time.

Well, the seminar opened a new dimension for us, a hidden world we didn’t know existed. So now we have enrolled for “GWDD PLUS”. Let me first speak about the latest features of this. It includes everything from GWDD along with other new hot topics. But the main topic which acted as a black hole for us is “Digital Marketing”.

GWDD already gave us the scope to work in different fields as Web developer, Web Designer, Graphics Designer and lot others but Digital Marketing enlarged that field beyond our imagination. Now we can be SEO Consultant, SEO Specialist, Digital Marketeer, Content Management System Specialist etc. The terms are new for us, had to go through a bit of difficulty to understand the meaning but never the less that made it even more exciting.

Previously, having no idea what it is or how beneficial it can be for my near future I never paid much heed to it in the past. My planning was all set. After the end of July (when my course finishes) I would prepare myself for interviews and would try my luck. After that, a peaceful job life… No more assignments, no more home tasks. But as we know, “Man poses God disposes”. Seems like I will have to spend more time  in Arena Animation, Park Street, 3rd floor, Pinocchio lab .

After knowing what digital Marketing is, I won’t mind staying longer. Rather, I would love to. Marketing is the most important part of any business, whether small or big doesn’t matter. Any new invention and only proper marketing can make that invention famous or useful for general citizens, any new product launch needs marketing, and I can keep giving such examples where we need marketing. In the recent days things are turning digital, whether it is Aadhar Card, Ration Card, college application forms or bank works. Internet has given us a comfort zone and decreased our efforts more than 50%. I won’t be wrong if I say that more than 70% of people around the world are dependent on internet. And thus, there came a turning point in the methodology of marketing. That is turning digital too. It gives better scope to the business to interact with the right audience in the right time and location making the whole system more efficient.

I remember after the seminar when all of us exclaimed that the session was really interesting and helped us learn a lot , Ramesh Ruia Sir said, “This was nothing, this was just the tip of the iceberg”. It hit my mind hard and forced me to think “Then how will it feel like to actually explore the iceberg?” And I made up my mind to go for it and give it a try. Yes problems came up. But I knew that if I invest now I will get the return for the rest of my life. Good things aren’t easy to achieve, thus giving me the motivation to stick to my decision and get past those hindrance on my way.

Though the classes haven’t started yet, the fact that soon we will be landing on the iceberg is enough to bring a smile of excitement.

Well.. Digital Marketing is the new hot gossip or point of discussion or point of attraction, whatever you want to call it. I have tightened the seat belt and prepared myself for the ride.. Because my friend…

The Show is about to begin…

To know more about me visit the following links:

https://www.facebook.com/sumaiya.rahman.15

https://www.linkedin.com/in/sumaiya-rahman-440310160/

https://www.instagram.com/_sumaiya_rahaman/