Perks of being a APS DADM Student

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Hey everyone! I am Meghna Gupta2nd sem student pursuing DADM (Digital Advertising Design & Marketing) course from Arena Animation, Park Street. Along with this I am doing my B.COM  (bachelors of commerce ) from J.D Birla Institute.

I’m very excited to write this blog as it is the first time ever I’m ever writing a blog. My journey in APS has been beautiful and life-changing. Every day I learn something new and interesting. In this blog I will share my experience about the recent seminar I attended in APS on the topic ‘Digital Marketing benefits in GWDD (Graphic, Web Design and Development).

As interesting as the topic, the seminar was also exhilarating. The seminar was held on 21st June 2019, and was conducted at the ‘Thor Lab’. We all know how marketing has evolved globally by going digital and it has become an important part of every organisation. With India going digital more the concept of digital marketing has come into the picture. The seminar was conducted by my mentor, Somnath Chakraborty Sir. He has a different approach and doesn’t believe in teaching theoretically. He makes us understand everything practically and has always been preparing us for the industry. He explained exactly what is digital marketing and what are the different aspects connected to it and how it is useful in every career and why every firm today needs a digital marketer. He often says, “digital marketing is an ocean”, an ocean of techniques.

A firm requires a digital marketer for it’s promotion, brand building and buying and selling of goods efficiently and many other activities. He made us acquainted with the term “SEM” (Search Engine Marketing) and “SEO” (Search Engine Optimisation) which are major parts of digital marketing.

He further explained the various ways to optimise a website and the factors such as text, content, images, videos and inbound and outbound links affecting the rank of website in a SERP (Search Engine Result Page).We also had the honour of having our centre head, Ramesh Ruia Sir to share his knowledge with us, which was extremely useful. He told us how the population is distributed among X,Y & Z generation and how to hit the right target audience using a right digital platform.

He unfolded the importance of ‘content’ in a digital platform. He said, “At the end everything comes back to the content.” He also gave examples from his own life and what role did digital marketing play and also explained the concept of Google Analytics. Both of their discourse on the topic was very engrossing and enlightening.

Between the seminar, we got a break in which we all classmates seniors and juniors really bonded with each other and had a nice time. The day ended with a relaxing chai and samosa session with my seniors and Somnath Chakraborty Sir.

Thank you APS for arranging this captivating seminar. It made feel that I chose a right career for myself by choosing DADM as my course and made me realise the need for a  digital marketer in the society.

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Digital Marketing:”Swagat Nahi Karoge Aap Humara..?”

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Sumaiya Rahman, 2nd Sem, GWDD, Arena Animation, Park Street

Hi friends! Sumaiya Rahman, GWDD(2nd Sem) is back with a hot topic this time. By my last blog (check out my last blog here:

https://arenaps.wordpress.com/2018/05/07/ek-chhoti-seminar-ki-keemat-tum-kya-jano/   ) you all know that we often attend “Zara  Se Hatke” seminars. Last month all  2nd  semester GWDD students were fortunate enough to attend such a seminar conducted by Ramesh Ruia Sir, our Center Head

( To know more: https://www.facebook.com/photo.php?fbid=182674505888384&set=oa.1568974669892728&type=3&theater&ifg=1  ). But this seminar had an impact so strong that I changed my mind. Oh yes! You read it right, I changed my mind and updated from GWDD to GWDD PLUS. The most surprising thing is other candidates in our batch did the same. Why do you think one seminar can make us change our course ? Every other student was in the same suspense when we all took the stand together to update our course from GWDD to GWDD PLUS. Questions were asked and we were told to think twice before taking the drastic step, consult with our guardians and inform some other time.

Well, the seminar opened a new dimension for us, a hidden world we didn’t know existed. So now we have enrolled for “GWDD PLUS”. Let me first speak about the latest features of this. It includes everything from GWDD along with other new hot topics. But the main topic which acted as a black hole for us is “Digital Marketing”.

GWDD already gave us the scope to work in different fields as Web developer, Web Designer, Graphics Designer and lot others but Digital Marketing enlarged that field beyond our imagination. Now we can be SEO Consultant, SEO Specialist, Digital Marketeer, Content Management System Specialist etc. The terms are new for us, had to go through a bit of difficulty to understand the meaning but never the less that made it even more exciting.

Previously, having no idea what it is or how beneficial it can be for my near future I never paid much heed to it in the past. My planning was all set. After the end of July (when my course finishes) I would prepare myself for interviews and would try my luck. After that, a peaceful job life… No more assignments, no more home tasks. But as we know, “Man poses God disposes”. Seems like I will have to spend more time  in Arena Animation, Park Street, 3rd floor, Pinocchio lab .

After knowing what digital Marketing is, I won’t mind staying longer. Rather, I would love to. Marketing is the most important part of any business, whether small or big doesn’t matter. Any new invention and only proper marketing can make that invention famous or useful for general citizens, any new product launch needs marketing, and I can keep giving such examples where we need marketing. In the recent days things are turning digital, whether it is Aadhar Card, Ration Card, college application forms or bank works. Internet has given us a comfort zone and decreased our efforts more than 50%. I won’t be wrong if I say that more than 70% of people around the world are dependent on internet. And thus, there came a turning point in the methodology of marketing. That is turning digital too. It gives better scope to the business to interact with the right audience in the right time and location making the whole system more efficient.

I remember after the seminar when all of us exclaimed that the session was really interesting and helped us learn a lot , Ramesh Ruia Sir said, “This was nothing, this was just the tip of the iceberg”. It hit my mind hard and forced me to think “Then how will it feel like to actually explore the iceberg?” And I made up my mind to go for it and give it a try. Yes problems came up. But I knew that if I invest now I will get the return for the rest of my life. Good things aren’t easy to achieve, thus giving me the motivation to stick to my decision and get past those hindrance on my way.

Though the classes haven’t started yet, the fact that soon we will be landing on the iceberg is enough to bring a smile of excitement.

Well.. Digital Marketing is the new hot gossip or point of discussion or point of attraction, whatever you want to call it. I have tightened the seat belt and prepared myself for the ride.. Because my friend…

The Show is about to begin…

To know more about me visit the following links:

https://www.facebook.com/sumaiya.rahman.15

https://www.linkedin.com/in/sumaiya-rahman-440310160/

https://www.instagram.com/_sumaiya_rahaman/