Posted in Activities, Arena Park Street, Graphic Design, Kolkata, Students, Training, Web Centric, Web Designing, Workshops & Seminars at APS

SURPRISE PROJECT ON DIGITAL MARKETING

Kamlesh Patel writes about a Surprise Project that he participated in at APS

On 20th November 2015, as we entered the Pinocchio Lab for our normal class, instantly a surprise test was taken and we were divided into two teams Team A and Team B. I was a member of Team B. We were then assigned with a surprise group project by our respected Somnath Sir.

The topics were as follows :

  • Team A – Peace Foundation.
  • Team B – Digital Marketing.

I was representing Team B and the project which we received was Digital Marketing. We were assign to create :

  1. Web Template for a company.
  2. Logo for the company.
  3. Visiting Card for the company.
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My Team Members

None of us had any proper knowledge on how to present and promote a product or a service digitally to the consumer. Then as a group we conducted a thorough research on what is Digital Marketing and how to promote a product or a service digitally.

We found that Digital Marketing is very innovative and wonderful concept in today’s world. It helps to promote the product and services with the help of Digital Marketing Channels to reach the consumer in an appropriate manner. Digital Marketing has become a powerful network of advertisement. With the help of Digital Marketing promoting any product through internet has become convenient and cost-effective.

I think that with such technology, marketing of any kind of products has become a lot more easier, the consumer’s conveniences has become possible.

At this point more or less we all had a concept on how to promote a product digitally through Digital Marketing Channel i.e Web. And we started our project Digital Marketing on Coco Café Restaurant. We wanted to promote Coco Café Restaurant by the services it provides the customers such as:

  • HAPPY HOURS
  • HIGHLIGHTS
  • CLAIM OFFERS
  • HOME DELIVERY
  • ADVANCE BOOKING
  • UPDATION OF LATEST OFFERS.

Now it was time to implement the ideas . We distributed the work. So while some were making the Web Template for the company, others were making the logo and the visiting card for the company. And finally we succeeded in our given task.

Following are the works:

logo
The Logo that we designed
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The Visiting Card
template
The Web Template

After completion of the project we were instructed to upload it to the social media like facebook etc. to get a positive or negative feedback from the audience point of view to evaluate our skill, knowledge and performance.

-Kamlesh Patel

Posted in Activities, Arena Park Street, Kolkata, Uncategorized, Workshops & Seminars at APS

Participting in Activities at APS

Kanishka Saha feels that participating in activities at APS has helped him to discover a new potential in himself

Being a student of APS I had learned a lot. Its not only given me technical knowledge to enhance my career as a web designer and developer , but it also taught me to be a key team player, to do things differently and how to work within a team.

 

Few months back, we had started doing team activities. During these activities, I discovered a new potential within me. A hidden talent once can say. Working in a team for the first time was a big challenge. Especially working with the one whom I do not know and never interacted with them . Thanks to our respected Sir for giving me the opportunity to lead the entire team. That was a great experience. Yes during my first activity as team leader, I was nervous. However, thanks to the entire team member who really coordinated in a perfect manner making the activity a success. I also got a huge support from my mentor. Without his support, I would not be able to complete the entire activity as a team leader.

After that, we had a number of activities. With every activity, I grew in confident and I become more comfortable with my team members. During this period, I learnt how to overcome various hurdles in order to complete a certain task. This experience will be very helpful in my coming year.

The last activity, which I participated in, was a magazine for APS. In this magazine, I had highlighted most of the students work, and given brief information about APS. I wish that, this magazine should be carried on as a legacy telling the success story of APS students. It should become a tool of motivation for the coming generation.

It has been a wonderful experience being a student of APS. The support and motivation, which I receive here, is awesome. It has been a superb experience.

Thank you APS.

-Kanishka Saha

Posted in Activities, Arena Park Street, Kolkata, Students, Training, Workshops & Seminars at APS

Sharing My Experience on e-Portfolio

Sneha Lakhotia shares her e-Portfolio experience

On 28th September, 2015 , A Seminar on e-Portfolio was held at Arena Multimedia – Park Street under the guidance of Somnath Sir. He shared his view and opinion on e-Portfolio and also discussed the benefits & importance of an e-Portfolio. Here, I want to share and discuss about what is an e-Portfolio…..

e-Portfolio is an electronic portfolio i.e. it is a medium to communicate and showcase skills, experience and learning. In simple way we can say, that it is a way of presenting oneself online.

In an e-Portfolio we can showcase our best work to present evidence of our expertise and accomplishments to a specific audience such as an employer or teacher. An e-Portfolio is a process of learning to achieve our desired goals and activities and also encourage detailed learning through collaboration and reflection. Creating an e-Portfolio is a professional and educational opportunity. It can also prepare you for your Job.

Four steps you should follow to prepare your work and information:

  • Start collecting the experience of your life i.e. the work you have done or thoughts which have been written down. The collection becomes your personal database.
  • Give time to yourself and think who you are and what you want to be. Identify your goals it may be short –term or long-term and come up with action plans.
  • Follow your plans.
  • Prepare your work and reflection, and put them in your database.

An e-Portfolio consist of four different sections:

  1. Profile: Personal details, short description about yourself, values and beliefs, Interest and hobbies.
  2. Summary: Target audience, Purpos, Goals and Action Plans.
  3. Showcase: Show work and share experiences and also organise them with description and reflection.
  4. Qualifications: Educational Background, Scholarships, Awards, Co-curricular Activities, Work Experience and other information.

Overall the Seminar was beneficial to all the Students and we understood the Scenario of e-Portfolio that we intend to implement in our near future.

Thanks to Sir , for conducting this Seminar.