Kamlesh Patel writes about a Surprise Project that he participated in at APS
On 20th November 2015, as we entered the Pinocchio Lab for our normal class, instantly a surprise test was taken and we were divided into two teams Team A and Team B. I was a member of Team B. We were then assigned with a surprise group project by our respected Somnath Sir.
The topics were as follows :
- Team A – Peace Foundation.
- Team B – Digital Marketing.
I was representing Team B and the project which we received was Digital Marketing. We were assign to create :
- Web Template for a company.
- Logo for the company.
- Visiting Card for the company.
None of us had any proper knowledge on how to present and promote a product or a service digitally to the consumer. Then as a group we conducted a thorough research on what is Digital Marketing and how to promote a product or a service digitally.
We found that Digital Marketing is very innovative and wonderful concept in today’s world. It helps to promote the product and services with the help of Digital Marketing Channels to reach the consumer in an appropriate manner. Digital Marketing has become a powerful network of advertisement. With the help of Digital Marketing promoting any product through internet has become convenient and cost-effective.
I think that with such technology, marketing of any kind of products has become a lot more easier, the consumer’s conveniences has become possible.
At this point more or less we all had a concept on how to promote a product digitally through Digital Marketing Channel i.e Web. And we started our project Digital Marketing on Coco Café Restaurant. We wanted to promote Coco Café Restaurant by the services it provides the customers such as:
- HAPPY HOURS
- CLAIM OFFERS
- HOME DELIVERY
- ADVANCE BOOKING
- UPDATION OF LATEST OFFERS.
Now it was time to implement the ideas . We distributed the work. So while some were making the Web Template for the company, others were making the logo and the visiting card for the company. And finally we succeeded in our given task.
Following are the works:
After completion of the project we were instructed to upload it to the social media like facebook etc. to get a positive or negative feedback from the audience point of view to evaluate our skill, knowledge and performance.