Posted in Digital Marketing, Social Media, Web Content, Web Designing

Why GWDD Students Must Know About SEO, Digital Marketing & Google Adwords?

chandan_Sah

WHY GWDD STUDENTS MUST KNOW ABOUT SEO, DIGITAL MARKETING AND GOOGLE ADWORDS?

Most of the newbie web designer or developer have a mindset that their work is finished once they complete the designing and coding of a website. But getting a website live on internet is just the first phase of online success. A website is of no use if it’s not getting enough targeted customer or if people do not know that such website even exists.

A web student should have at least a basic knowledge about SEO, Digital Marketing and Google AdWords. These are the tools which guarantees a website success. Learning these extra skills will not only help a GWDD student in getting better job but it will also help in better performance of the website in search engines where millions of websites are competing for exposure.

SEO stands for Search Engines Optimization. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. These are the results which a user gets when they search for information’s on search engines

Digital marketing is the term used for promotion of products or brands or website via one or more forms of electronic media  via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

Google AdWords is an advertising service by Google for business wanting to display their ads on Google and its advertising networks. The advertising network have to get their website approved using Google AdSense program before they are allowed to display ads on their website. Google AdWords is an ad program which is used by millions of business every year. The keyword, when searched for triggers your ad to be shown. You can easily find these ads if you do a simple search, they are found at top of the search results. Go on try to search for “web hosting” on google and see if you can find any ads.

Hence I would like to conclude by saying that although learning to code should be the major priority of GWDD students but learning some extra skills can be of great importance in your career. If you find this information useful comment below and don’t forget to share it with your friends.

Posted in Responsive Web Design, Training, Uncategorized, Web Centric, Web Content, Web Designing

GWDD curriculum is best for us

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“His ambition is to be the spider in the World Wide Web……”

John McCarthy

Hi there…..We met in my previous blogs before. Today I want to discuss my experience as a GWDD (Graphics, Web Design & Development) Student at Arena Animation Park Street. What I think about Web is…..It is the best thing that ever happened to me. When I got admitted in APS as a graphics and web student, I knew least about the vast world of Web. Gradually I got the unique taste of web and I really felt that nowadays we are all along dependent on it. We are living in the Web! Ok now let’s get deep and start with a simple poll. How many of your friends do you text daily? I know keeping that in mind is hard. Do you have more conversations through web than you do in person? It seems that more and more people are moving away from face-to-face interactions but instead moving towards a more web-driven way of life, myself included!

I got to know the basics of web like how to make a static webpage and turning it into dynamic website. It felt so wonderful knowing the facts behind the webpages we are going through every single day, hours, minutes…….. Trust me coding, developing sounds so heavy for the freshers like us but you can fell in love with it if you have a passion for web.

The GWDD course curriculum provides the best subjects and upto date study material that the students will be benefited in all the ways.

The GWDD course makes you upto the trend, updated and builds your skill in the World Wide Web. Beside the course we all were involved in extra-curricular activities like- Agomoni, Rakhi such events. “Only work and no play makes jack a dull boy” ……. never faced such situation!

At the end of the day  I would definitely like to say that GWDD is the best carrier option according to me because Web is now the real conqueror and to know web more you have to go for this course-The best curriculum till now.

 

 

Posted in Arena Park Street, Graphic Design, Training, Web Designing

Why I Choose Graphics & Web Design & Development?

Chandan Sah explains why:

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Choosing a career has always been one of the hardest decision a student takes in his life, but that one decision crafts our future. As an Accounts Graduate it’s been even harder for me, because taking web as my profession means changing my entire career from Accounts to Web.

What I personally think about this course is, it’s one of the most interesting and flexible professions one can choose. But the negative point about this course is it’s not for everyone, if you want to succeed you need to have a keen interest in its subject matter. The web is a huge and complex network and you need to be updated every second if you want to succeed.

I have been using Computer and Internet since I was in class 8 and since then I have had an interest in how these things works and it led me into choosing this professional and hopefully I will achieve my ultimate dream of becoming a web developer.

I never had much interest in Graphics but I gradually started learning much more under the guidelines of Saptarshi Sir and I am still learning every day. Joining Arena Park Street has been my first step in achieving my dream, it’s a longer and harder than I expected, but to achieve something as large we have to pay a price.

I will conclude by quoting words of Dr. A. P. J. Abdul Kalam – “Never stop fighting until you arrive at your destined place – that is, the unique you. Have an aim in life, continuously acquire knowledge, work hard, and have perseverance to realize the great life.”

Posted in Arena Park Street, Graphic Design, Students, Web Designing

why I choose Graphics and Web Designing as a career

Samrat Ghosh explains:

WHY I CHOSE GRAPHICS & WEB DESIGN AS MY CAREER

I am a student of Graphics and Web Designing from Arena Animation, Park Street.

This is my first blog. The theme is why I choose Graphics and Web Designing as a career. Hmm! Being a creative person it was my dream to do something in creative field. It may be Freelance Painting, maybe it’s Animation or it may be Graphics. Before joining this course I studied B.Com (Honrs.) from Vidyasagar Evening College but somehow I thought that the stream is not for me. I was studying but not learning anything; going to College every day, solve the equation, match the Balance Sheet but there was something missing in my life and I recognized that my “Heart” was elsewhere.

My parents always say that whatever you do if you don’t do it from the heart it becomes useless. So, after completing my graduation I discussed & shared my views with my parents & teachers who are my guider, motivator, & friend and finally decided to join Arena Park Street.

But the question is why GWDD? Actually Painting is my passion & hobby from childhood & I tried to join Govt. Art College; gave an entrance exam but didn’t get a chance. Here was another option for me to join GWDD because when I was reading the courses overview, I seemed it would be perfect for me. I would try to complete my course very sincerely & can get a job in a short time period. I am still undergoing my course, Graphics part is almost over, now I step forward to Web World and I try to my level best.­­

Last of all, it is a great pleasure to talk something about my teachers. Saptarshi sir who is my Graphics teacher, providing excellent education quality to his students. He is very helpful & friendly. Now I join Somnath sir. He is a wonderful person; outside is very hard but deep inside it’s transparent. Thanks to him for inspiring me to write a blog.

Posted in Arena Park Street, Graphic Design, Uncategorized, Web Designing

Importance of Graphic Design – The secret to Creativity

An Article by Sneha Lakhotia (Student of Arena Multimedia – Park Street)

Graphic Design in a simple sense is the ability to create, design and to showcase your skills by your ideas and experiences with visual and textual content. Graphic Design is everywhere, touching everywhere, everything we see, everything we buy.

Graphic Design is present everywhere in Today’s Society. In Newspaper, Magazine, Packaging, Branding, Websites, Posters, Books and signage. There is a graphic design almost everywhere you look and every successful Business Needs Graphic Design. Another reason why Graphic Design is important is because Human Beings are Visual Creature.

Graphic Design is an art of visualizing ideas. Graphic Design makes Information less boring. Graphic Designer can design a proper image by understanding the requirement of the company and its clients. In order to increase the traffic or business in online, the Graphic Design play a vital role. Today’s generation those who born during or after the advent of Digital technology are known as digital natives and grabbing their attention takes eye catching Graphic Design on both social media pages and in video.

Your Graphic Design and logo can play a big role, in how your product or service is perceived by social media user. Having an attractive Design help us to strengthen your Brand, build trust with the consumer and make your business seem larger than it is.

 

Posted in Alumni Success Story, Arena Park Street, Graphic Design, Kolkata, Student Success Stories, Training, Web Designing

Vinay Jason Haridas’s Story

Hi, my name is Vinay Jason Haridas and I am a Graphic and Web designer. I specialize in logo design / brand identity/web template designing etc. From a young age I have been fascinated by art and design and by my teen years started following Japanese style of ate i.e Anime / Manga.

After passing my class 12, I enrolled myself in Academy of Fine Arts and followed that up by learning designing software’s like Photoshop, Illustrator, Corel Draw & Flash from Arena Animation Park Street. A year later in 2010 I was living my dream when I got my first job as a designer in Dream Infotech Gangtok, Sikkim. This is where I improved my skills as a designer for Web & Graphics

In 2012 I got my big break by landing a job in Dubai U.A.E as a lead designer for Graphic International Centre where I gained knowledge about print media, it was a completely new experience for me here with the change in life, people, culture and so on. The biggest challenge here was to learn what happens next once we design that poster or brochure, the different printing technologies, media, inks etc.

Graphic/Web design has broadened its reach dramatically over the past decade, expanding from a specialized profession to a widely deployed skill. More designers are becoming producers, authors, publishers, and entrepreneurs actively employing their creative skills as makers of content and shapers of experiences.

Today, graphic design has become second nature. In fact, most people do not
even realize that every day they are viewing thousands of visuals from the
label on their tea in the morning, to the hoarding on the way to work, to when we open our phones or computers, to watching TV, or the advertisement on public transport, to the toothpaste packaging before they go to sleep.

Being a web or graphic designer is always about being at par with the latest trends and software’s, to improve yourself in all aspects and give yourself that edge from others and not just another face in this world of designs. That is why I have come back to where it all started here in Arena Park Street to improve myself once again and start a new chapter in my life.

Posted in Arena Park Street, Graphic Design, Responsive Web Design, Students, Training, Uncategorized, Web Centric, Web Designing

Web Designing & Development as Career

An Article by Ankita Bhattacharya (Web Student at Arena Multimedia – Park Street)

The 21st Century saw an explosion in commodities and services. Our growing economy has created millions of buyers. In today’s hectic and complex lifestyle websites provide one of the most powerful tool to connect buyers with sellers. This is more relevant in light of our PM Narendra Modi’s “Digital India” programme and Google CEO Sundar Pichai’s vision of connecting every Indian village with internet by 2020.

As per Google survey of 2013 only 45% of small business houses in India has their own website. Hence smaller businesses are not maximizing the benefit of their internet presence, but it should be pointed out that those taking advantage of it are really experiencing significant gains. So why are so many still missing the boat? The main reason that it is important for business to have a website is how people are likely to find one. These days most people will go online search for a product or a company before they make a purchase. The points above justify the selection of web designing and development as a profession of today as well as tomorrow.

The World Wide Web was introduced by Tim Berner’s Lee in the year of 1989. Sir Tim Berners Lee is a British Computer Scientist. The different areas of Web design include Web Graphic Design, Interface Design, Authoring, including Standardised Code and proprietary software, User Experience design and Search Engine Optimization. On the other hand, Web Development involves in developing a website for hosting via internet or intranet.

This unique profession which calls for-

  • Graphic Design Theory
  • Communicative Skill
  • Business Sense
  • Creativity

is taught at- Arena Animation, Park Street.

One may take up the course considering both job opportunity as well as satisfaction of a creative soul.

Posted in Arena Park Street, Graphic Design, Responsive Web Design, Uncategorized, Web Centric, Web Content, Web Designing

Web Content is more important than Web Designing

An Article by Kamalesh Patel (Web Student at Arena Multimedia – Park Street)

The World is increasingly becoming more and more competitive and customers expect only the best. Web Content is the reason for which people visit the popular sites. Another important reason of Web Content is that publishing good content will increase the number of people who find your website through Search Engine. Search Engine want frequently updated content, and if you want people to your site, it’s important to provide content that people want to see.

Web designers and developers create interesting design and interaction with their own ideas, concept and knowledge. But the customer needs the best, they are not interested to know the backend technology used for building a website. They just want the interactivity in their work. Customers are coming to your webpages for its content and if your design, architecture and interactivity don’t provide that Content then they will leave.

There are two important types of web content.

  1. Text
  2. Multimedia

Text Content – Text Content is easy to understand. Textual Web Content will help readers to get more information in detail. These web text are written for global and local audiences. So that it can read by anyone around the world.

Multimedia Content- Multimedia Content isn’t text but helps in attracting audiences through lots of visual effects such as animation, images, sound and videos. These contents are also very much helpful and easy to understand to the audience.

In the end Web Content is important and it is the ‘King’ of the web page and if the designer’s forget that, they won’t be in this business for long.

Posted in Arena Park Street, Graphic Design, Responsive Web Design, Uncategorized, Web Designing

A SIMPLE OVERVIEW ON WHAT IS WEB DESIGNING AND DEVELOPMENT

An Article By Aafreen Naaz (Web Student at Arena Multimedia – Park Street)

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Web designing is basically related to designing of web pages. The pages which we see on the internet are designed in different ways. These designs include images, text, graphics, hyperlinks etc. The designing of these pages is basically done by the web designers, who are specialised in this with the help of software like Photoshop, Illustrator, Coreldraw etc. to meet the various demands of designing.

Web designers design all these web pages keeping some points in mind like customer’s demand, suitability, needs and accessibility. These web pages are then given to the web developer whose role is to technically develop all these pages for upload on the internet.

Web development involves the construction of web pages and how they will appear on the internet. These web pages are developed with the help of programming languages like HTMP, CSS, Javascript etc.

Developer use these programming languages and build the page which goes live for the audience who is using the internet. As the web industry is growing more and more, need for web designing and development is becoming essential, as everything nowadays is related to web. Web designing and development has a large scope in current market scenario.

Posted in Activities, Arena Park Street, Graphic Design, Kolkata, Students, Training, Web Centric, Web Designing, Workshops & Seminars at APS

SURPRISE PROJECT ON DIGITAL MARKETING

Kamlesh Patel writes about a Surprise Project that he participated in at APS

On 20th November 2015, as we entered the Pinocchio Lab for our normal class, instantly a surprise test was taken and we were divided into two teams Team A and Team B. I was a member of Team B. We were then assigned with a surprise group project by our respected Somnath Sir.

The topics were as follows :

  • Team A – Peace Foundation.
  • Team B – Digital Marketing.

I was representing Team B and the project which we received was Digital Marketing. We were assign to create :

  1. Web Template for a company.
  2. Logo for the company.
  3. Visiting Card for the company.
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My Team Members

None of us had any proper knowledge on how to present and promote a product or a service digitally to the consumer. Then as a group we conducted a thorough research on what is Digital Marketing and how to promote a product or a service digitally.

We found that Digital Marketing is very innovative and wonderful concept in today’s world. It helps to promote the product and services with the help of Digital Marketing Channels to reach the consumer in an appropriate manner. Digital Marketing has become a powerful network of advertisement. With the help of Digital Marketing promoting any product through internet has become convenient and cost-effective.

I think that with such technology, marketing of any kind of products has become a lot more easier, the consumer’s conveniences has become possible.

At this point more or less we all had a concept on how to promote a product digitally through Digital Marketing Channel i.e Web. And we started our project Digital Marketing on Coco Café Restaurant. We wanted to promote Coco Café Restaurant by the services it provides the customers such as:

  • HAPPY HOURS
  • HIGHLIGHTS
  • CLAIM OFFERS
  • HOME DELIVERY
  • ADVANCE BOOKING
  • UPDATION OF LATEST OFFERS.

Now it was time to implement the ideas . We distributed the work. So while some were making the Web Template for the company, others were making the logo and the visiting card for the company. And finally we succeeded in our given task.

Following are the works:

logo
The Logo that we designed
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The Visiting Card
template
The Web Template

After completion of the project we were instructed to upload it to the social media like facebook etc. to get a positive or negative feedback from the audience point of view to evaluate our skill, knowledge and performance.

-Kamlesh Patel