Most of the newbie web designer or developer have a mindset that their work is finished once they complete the designing and coding of a website. But getting a website live on internet is just the first phase of online success. A website is of no use if it’s not getting enough targeted customer or if people do not know that such website even exists.
A web student should have at least a basic knowledge about SEO, Digital Marketing and Google AdWords. These are the tools which guarantees a website success. Learning these extra skills will not only help a GWDD student in getting better job but it will also help in better performance of the website in search engines where millions of websites are competing for exposure.
SEO stands for Search Engines Optimization. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. These are the results which a user gets when they search for information’s on search engines
Digital marketing is the term used for promotion of products or brands or website via one or more forms of electronic media via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
Google AdWords is an advertising service by Google for business wanting to display their ads on Google and its advertising networks. The advertising network have to get their website approved using Google AdSense program before they are allowed to display ads on their website. Google AdWords is an ad program which is used by millions of business every year. The keyword, when searched for triggers your ad to be shown. You can easily find these ads if you do a simple search, they are found at top of the search results. Go on try to search for “web hosting” on google and see if you can find any ads.
Hence I would like to conclude by saying that although learning to code should be the major priority of GWDD students but learning some extra skills can be of great importance in your career. If you find this information useful comment below and don’t forget to share it with your friends.