Hey everyone! I am Meghna Gupta, 2nd sem student pursuing DADM (Digital Advertising Design & Marketing) course from Arena Animation, Park Street. Along with this I am doing my B.COM (bachelors of commerce ) from J.D Birla Institute.
I’m very excited to write this blog as it is the first time ever I’m ever writing a blog. My journey in APS has been beautiful and life-changing. Every day I learn something new and interesting. In this blog I will share my experience about the recent seminar I attended in APS on the topic ‘Digital Marketing benefits in GWDD (Graphic, Web Design and Development).
As interesting as the topic, the seminar was also exhilarating. The seminar was held on 21st June 2019, and was conducted at the ‘Thor Lab’. We all know how marketing has evolved globally by going digital and it has become an important part of every organisation. With India going digital more the concept of digital marketing has come into the picture. The seminar was conducted by my mentor, Somnath Chakraborty Sir. He has a different approach and doesn’t believe in teaching theoretically. He makes us understand everything practically and has always been preparing us for the industry. He explained exactly what is digital marketing and what are the different aspects connected to it and how it is useful in every career and why every firm today needs a digital marketer. He often says, “digital marketing is an ocean”, an ocean of techniques.
A firm requires a digital marketer for it’s promotion, brand building and buying and selling of goods efficiently and many other activities. He made us acquainted with the term “SEM” (Search Engine Marketing) and “SEO” (Search Engine Optimisation) which are major parts of digital marketing.
He further explained the various ways to optimise a website and the factors such as text, content, images, videos and inbound and outbound links affecting the rank of website in a SERP (Search Engine Result Page).We also had the honour of having our centre head, Ramesh Ruia Sir to share his knowledge with us, which was extremely useful. He told us how the population is distributed among X,Y & Z generation and how to hit the right target audience using a right digital platform.
He unfolded the importance of ‘content’ in a digital platform. He said, “At the end everything comes back to the content.” He also gave examples from his own life and what role did digital marketing play and also explained the concept of Google Analytics. Both of their discourse on the topic was very engrossing and enlightening.
Between the seminar, we got a break in which we all classmates seniors and juniors really bonded with each other and had a nice time. The day ended with a relaxing chai and samosa session with my seniors and Somnath Chakraborty Sir.
Thank you APS for arranging this captivating seminar. It made feel that I chose a right career for myself by choosing DADM as my course and made me realise the need for a digital marketer in the society.