UI design stands for User Interface Design while UX design refers to the term User Experience Design. User Interface Design is the design websites, software applications and machines with the focal point of user’s interaction and experience, the aim is to make the user interface simple and well organized. User Experience Design is the process of strengthening the customer satisfaction and faithfulness of enhancing the usefulness, ease of use provided between user and product.
UX design includes every aspect of a website, from site navigation to individual page layout. It’s calculated to create the optimal interaction between your business and your potential customers, and it’s informed by analysis of current user behaviors. Good UX design is seamless, smooth, and useful — achieved through the attention to the finest details as well as the big picture.UI design is a balancing act between technical functions and visual cues meant to keep users on a page, on a site, and choosing the behaviors you’re looking for — making a purchase, signing up for a newsletter, and so on. The key to UI design is the understanding of what your base is looking for and helping them to find it easily. It only makes sense, therefore, that UI relates directly to conversion rates. Slow load times, hard-to-read type, complex navigation, and confusing site architecture quickly turn users away, while clarity, elegance, and simplicity — the hallmarks of good user interface — make conversions more likely. Aside from this, the typography also plays a significant role in enhancing the usability of a website.
Actually typography forms 93 % of all website components and needs special attention from web designers. The textual content has a great role to play in making any website appealing to the online visitors and therefore it should be optimized for readability, convenience and graphic balance.
When design focuses on user experience and user interface, it delivers measurable results, in the form of more conversions on sales pages, increased frequency and number of sales, and a more profitable bottom line. That’s real value. And it’s the real importance of good design.